Headlines are key to driving visitors to your website. As you draft your headline, think about the following:

• Does your headline touch a nerve?
• Does it make a unique claim or statement?
• Does it provoke curiosity?
• Is it credible?
• It is specific?
• Does it have a news element?
• Does it offer a compelling benefit for reading?

One way to get new ideas for headlines is to consider a variety of approaches to reaching your target audience. Here's a list of headlines you may wish to review the next time you place an online text ad.

• Ask a Question
  What Do QA Managers Know, That Others Don't?
• Something New
  New Flux Reduces Defects and Cleans Itself
• Introduction/Announcing
  See the Fastest Chip Shooter - Must See Breakthrough
• Give a Command
  Try Breaking This Wrist Strap, It's Virtually Indestructible
• Use Numbers
  Ever Hear of 12,000 Joints From a Single Iron Tip?
• Promise Information
  How to Avoid a Big Mistake Selecting a New Alloy
• Highlight Your Offer
  Now Order Stencils Online Just Like Airline Tickets
• Tell a story
  They Laughed When I Changed Fluxes, No One Is Laughing Now
• Recommendation
  5 Keys to Successful Soldering You Must Know Now
• State a Benefit
  Managing Multiple SMT Lines - Once Difficult, Now Easy
• Make a Comparison
  ow to Solve Fume Problems At Half the Noise and Energy
• Use Words That Help Visualize
  Why Some No-clean Fluxes Stink Like Rotten Eggs
• Use a Testimonial
  Over 750 Cleaning Systems Sold Without A System Returned
• Offer a Free Report or Booklet
  Special Report - Reveals Test to Find BGA Joint Defects
• State a Proposition Directly
  X-ray Systems Rebuilt - Free Loaners Available
• Arouse Curiosity
  The One Multimeter You Must Own, It's Not What You Think!
• Promise to Reveal a Secret
  Unlock the Secret Formula to Unheard of Cleaning Quality
• Be Specific
  Loaded to 1000 lbs, You Can Pull These Carts With 1 Finger
• Target
  We're Looking for Quality Managers Who Hate to Waste Energy
• Use a Time Element
  Thermal Profile Graphs Generated on the Fly Cost
• Savings
  Get a $979.00 Stanley Tool Set for Just $99.00!
• Give Good News
  You're Never too Inexperienced to Get Yourself IPC Certified
• Offer an Alternative
  No Time for IPC Certification, Use a Challenge Test
• Issue a Challenge
  Can Your ESD Floor Mats Stand the Steamroller Test?
• Stress a Guarantee
  Place 6000 Chips Per Minute or Your Money Back
• State the Price
  BGA Rework Service Only $99.00 Each
• Seeming Contradiction
  Profit From Dumping Waste Down the Drain: 100% Legal!
• Exclusive Offer
  Earn $500 in Credits With Your First Order
• Address a Concern
  Why Stencils Don't Last and What You Can Do About It
• Crazy As It Sounds
  Crazy As It Sounds Renting a Tester Costs Less Than Buying
• Make a Big Promise
  Increase Your SMT Line Output by 18 to 20%
• Show ROI
  Hiring the Wrong Person Can Costs You 3 Times Their Salary
• Reasons-why Headline
  7 Reasons Top EMS Companies Prefer ACME Templates
• Answer Important Question
  3 Questions to Ask Before Buying a Screen Printer
• Stress the Value
  Upgrade to PriKore Frames - Receive $280 in Frames Free
• Help Achieve a Goal
  Eliminate Solder Dross Without Chemical Additives!
  
  
• Here are a few more headline ideas:
• Top 5 Reasons
• Top Five Priorities
• Top Five Concerns
• Top Five Issues
• Best Five Tools and Tricks
• Five Need-to-Know Tactics