We are planning to launch a new range of innovative, high ROI products as our customers tell EVS that in these interesting times payback is what is driving capital purchases.
Our improved thermal and software offerings will reduce our customers carbon footprint and make an already fast payback (months not years) into an unbeatable offering that is up to 30 percent more efficient than EVS' old range. Additionally, we are looking at two new markets that we have not marketed to before. Our last new market became our number ONE area last year and we feel the same for these next two. Also, we are actively looking for support staff and recruiting new distributors after a successful 2012.
EVS is in the very fortunate position of dominating our market segment (recovering pure solder from waste dross made by every wave solder machine), allowing us to save millions of dollars for our customers over the years. We foresee continued success as we drive up the thermal efficiency of our complete product range.
In a challenging economy worldwide, people are forced to look to reduce costs and improve efficiency. This is what we offer to all users of wave solder machines, whether large or small, and we will continue to strive to do this. Only companies that can achieve these efficiency improvements will prosper in a tight marketplace.