Market conditions in North America were moderately down the second half of 2012 as political, financial and market concerns kept customers cautiously optimistic.
Fuji America Corporation is looking forward to improved market conditions in 2013 as the elections and fiscal cliffs are now behind us allowing our customers to focus on their own needs.
Another contributor to an optimistic outlook is the thousands of older SMT placement machines that still remain operational in the North American market. These platforms are increasingly costly to operate & maintain and are highly inefficient and technologically obsolete.
The trend to move into smaller package sizes such as 0201, 01005 and Package on-Package will increasingly require these vintage machines to be replaced by new, more efficient and technologically superior models. This combined with growing consumer confidence in the overall market and a new on-shoring trend due to higher labor costs in Asia, should push North American sales of new equipment higher over the next twelve months.
Fuji America looks forward to the introduction of our latest high mix, low to medium volume solutions, as well as other high technology solutions, at the upcoming Apex Expo in San Diego CA.
