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| Viewpoint |
February 6, 2013
Mark Francis, Sales and Marketing Manager, ECMGreat opportunities are coming in 2013, as electronics permeates further in to automotive, energy, medical, and consumer products such as flexible hand-sets. It will however, be a year of winners and losers; those who are prepared and those who are not. Holding back the industry is the old "clockwork technology" based on long term sales forecasts. With the point of sale rapidly transitioning to the internet, the real demand "pull signal" from the customer is hitting manufacturing directly. Cost saving in distribution is great, but brings pressure to manufacturing to be agile, keeping pace with continuously changing demand. Technologies and flows will fundamentally change, not just improve. High mix is more "Just In Time" materials logistics driven by direct machine consumption signals is a We also see need for multi-platform engineering tools, the ability to execute high Agility and complete traceability will be elements crucial to success in 2013. The Mentor
Mark Francis
Sales and Marketing Manager, Engineered Conductive Materials |
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