2013 was an amazing time for Pickering and our specific markets in test. Sales in the US and Asia grew substantially and for many reasons. Pickering has been very proactive in addressing the needs of customers in Switching for test. We have introduced a substantial number of new products in the past year.
Our product introductions are based on customer requests, but equally important is our focus on "Mass Customization". In other words, we believe that one size does not fit all, be it a laptop computer, automobile, or even a switch module.
By offering many configurations of a module design, and also keeping in mind switching density, we can provide just enough test for our customer's budget. For example, if you only need to switch eight RF signals, why should you buy a module that supports sixteen channels? Test Engineers need to balance their test requirements based on specifications, budget and even size!
In 2014, we will continue to pursue our Mass Customization strategy with a focus on tools to make it easier to select Pickering for our customer's next test system. With so many choices, we need to help our customers find the right module and configuration quickly.
