2013 was a record year for Kurtz Ersa North America with a sales increase of 40 percent. We achieved these goals by sticking to our core values, which are to provide the best technology, highest quality, and reliable and repeatable machine solutions.
Our business model is not and has never been to provide the cheapest machine in the market. Instead, we focus on technology and a high quality finished product that will deliver the best return on investment. With the resurgence of the North American market and more stable economic conditions, North American electronics manufacturers are once again looking for high technology solutions and high quality equipment.
We are positioned well to provide those solutions. In 2013, we opened our Kurtz Ersa Mexico (KMX) office in Mexico City, Mexico. With "near-shoring" being the new outsourcing trend, the market in Mexico stands to benefit greatly and there is a high potential for growth. We will continue to grow our presence in Mexico by expanding our sales and service in the Maquiladora areas of Mexico. Also, we are working on plans for expansion to the west coast.
We are very encouraged by the activity and sales already in 2014. With all factors and economic conditions pointing upwards in the North American market, we are expecting another great year!