VIEWPINT 2024: Shanny True, Overseas Sales Manager, Dongguan ICT Technology Co., Ltd.

Inflation or other negative influences did not affect our business in 2023. 2023 was very successful for us, especially in the area of digital communication, since more and more B2B- companies understand the importance of digital content for social media and their own websites, etc.

This area has developed significantly. In 2022, for example, we implemented around 50 campaigns on LinkedIn for our customers, and this year it was already around 250. We assume that the demand for digital communication will also increase in 2024 and we will therefore offer our customers additional services next year to support them with communication and lead generation.

This also applies to the search for specialists, which is an unsolved problem for both us and our customers. Here, we also need to develop new, creative, digital ideas. For example, we are currently seeing a global shortage of specialists in technical sales. At the same time, it is becoming increasingly difficult to get young people interested in technical sales, which is leading to capacity bottlenecks.

Here, we are working on solutions to support existing sales structures more effectively from the marketing side, particularly in terms of lead generation and qualification as well as lead initiation.