| Viewpoint |
January 26, 2026
VIEWPOINT 2026: Scott Zerkle, Associate Director of Technical Operations, Panasonic Connect North America
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| Scott Zerkle, Associate Director of Technical Operations, Panasonic Connect North America
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2025 was a challenging year for the manufacturing industry. We saw changes in policies, rising costs, trade uncertainties, and continued workforce shortages affecting manufacturers across all industries. At the same time, the industry saw signs of growth such as continued investment in smart manufacturing technologies like artificial intelligence (AI) and automation. These technologies help manufacturers overcome some of their most pressing issues by increasing speed, precision, and overall operational efficiency.
As we look ahead to 2026, technology alone won't determine who stays competitive. While the exact landscape may be difficult to predict, one thing is clear: manufacturers must pair operational innovation with an elevated focus on the customer experience. Ensuring that processes, products, and services consistently reflect customer needs will be critical to long-term success.
By adopting a customer-centric mindset, manufacturers can strengthen relationships, win new business, and build resilience in an uncertain environment. Manufacturers that establish and maintain customer trust, evolve operations based on customer feedback, and customize manufacturing processes for niche customer needs will be best positioned to thrive in the year ahead.
Scott Zerkle, Associate Director of Technical Operations
Panasonic Connect North America
https://connect.na.panasonic.com/smart-factory
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