Viewpoint
January 13, 2021

VIEWPOINT 2021: Joe Booth, Director - Business Development and Marketing, Altus Group



VIEWPOINT 2021: Joe Booth, Director - Business Development and Marketing, Altus Group
Joe Booth, Director - Business Development and Marketing, Altus Group
Despite the economic upheaval and change in business caused by the pandemic, there is the promise of light at the end of the tunnel. Altus is seeing signs of an upturn as the industry looks to invest in new technology and improved manufacturing in 2021 and we expect to see increased interest in equipment that will advance automated capabilities.

Covid-19 was a wakeup call in terms of ensuring manufacturing processes can continue even in uncertain times. Those heavily reliant on manual processes have realized that they must identify ways to improve manufacturing procedures and address conventional assembly processes to work in today's environment.

The drive for increased automation and the improvement of electronics assembly requires a 'Smart' SMT line and an even smarter THT line.

We are seeing more and more customers choosing to implement equipment which provides this technology and gives users the ability to accomplish tasks which would otherwise be impossible through manual methods, or when staff numbers are reduced. Automated processes also offer precision and consistency improvement, whilst increasing throughput through autonomous methods.

In times of volatility there is clearly an opportunity for companies that are willing and nimble enough to adapt and plan for the future. We are eager to see how our industry develops and strives to implement processes to support automation. What is for certain, is that companies making smart investments early will reap the largest rewards of increased profitability in the long term.

Joe Booth, Director - Business Development and Marketing
Altus Group
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