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February 10, 2012
Circulation Over 51,000
Advertising Headlines

Headlines are key to driving visitors to your website. As you draft your headline, think about the following:
Does your headline touch a nerve?
Does it make a unique claim or statement?
Does it provoke curiosity?
Is it credible?
It is specific?
Does it have a news element?
Does it offer a compelling benefit for reading?

One way to get new ideas for headlines is to consider a variety of approaches to reaching your target audience. Here’s a list of headlines you may wish to review the next time you place an online text ad.

Category Headline
Ask a Question What Do QA Managers Know, That Others Don't?
Something New New Flux Reduces Defects and Cleans Itself
Introduction/Announcing See the Fastest Chip Shooter - Must See Breakthrough
Give a command Try Breaking This Wrist Strap, It's Virtually Indestructible
Use numbers Ever Hear of 12,000 Joints From a Single Iron Tip?
Promise Information How to Avoid a Big Mistake Selecting a New Alloy
Highlight Your
offer
Now Order Stencils Online Just Like Airline Tickets
Tell a story They Laughed When I Changed Fluxes, No One Is Laughing Now
Recommendation 5 Keys to Successful Soldering You Must Know Now
State a Benefit Managing Multiple SMT Lines - Once Difficult, Now Easy
Make a
Comparison
How to Solve Fume Problems At Half the Noise and Energy
Use Words That
Help Visualize
Why Some No-clean Fluxes Stink Like Rotten Eggs
Use a Testimonial Over 750 Cleaning Systems Sold Without A System Returned
Offer a Free
Report or Booklet
Special Report - Reveals Test to Find BGA Joint Defects
State a Proposition
Directly
X-ray Systems Rebuilt - Free Loaners Available
Arouse Curiosity The One Multimeter You Must Own, It’s Not What You Think!
Promise to Reveal
a Secret
Unlock the Secret Formula to Unheard of Cleaning Quality
Be Specific Loaded to 1000 lbs, You Can Pull These Carts With 1 Finger
Target We’re Looking for Quality Managers Who Hate to Waste Energy
Use a Time
Element
Thermal Profile Graphs Generated on the Fly
Cost Savings Get a $979.00 Stanley Tool Set for Just $99.00!
Give Good News You’re Never too Inexperienced to Get Yourself IPC Certified
Offer an Alternative No Time for IPC Certification, Use a Challenge Test
Issue a Challenge Can Your ESD Floor Mats Stand the Steamroller Test?
Stress a Guarantee Place 6000 Chips Per Minute or Your Money Back
State the Price BGA Rework Service Only $99.00 Each
Seeming
Contradiction
Profit From Dumping Waste Down the Drain: 100% Legal!
Exclusive Offer Earn $500 in Credits With Your First Order
Address a Concern Why Stencils Don't Last and What You Can Do About It
Crazy As It Sounds Crazy As It Sounds Renting a Tester Costs Less Than Buying
Make a Big Promise Increase Your SMT Line Output by 18 to 20%
Show ROI Hiring the Wrong Person Can Costs You 3 Times Their Salary
Reasons-why
Headline
7 Reasons Top EMS Companies Prefer ACME Templates
Answer Important Question 3 Questions to Ask Before Buying a Screen Printer
Stress the Value Upgrade to PriKore Frames - Receive $280 in Frames Free
Help Achieve a Goal Eliminate Solder Dross Without Chemical Additives!

Here are a few more headline ideas:

Top 5 Reasons
Top Five Priorities
Top Five Concerns
Top Five Issues
Best Five Tools and Tricks
Five Need-to-Know Tactics

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