Mark Brawley, National Sales Manager Americas, DEK

Manufacturers tend to ramp up faster than they scaled down, and they typically want even greater value. Which is why we also took the initiative to invest in our core printer platforms and implement unprecedented levels of equipment flexibility.

In the meantime, we continue with key product development in screen printing and mass imaging to address challenges like microcomponent packaging and mixed technology assembly, where yield and productivity demand specific capability.

But we are also energizing other attributes of our business, like knowledge and process skills, and emphasizing customer choice in equipment configuration. It's this type of expertise that makes the difference and offers the greater value customers demand – and that’s what we’re geared up to deliver. We're not hunkered down or hiding but actively investing.

There is cautious optimism in the market. Every quarter looks brighter than the previous one. No-one at DEK expects a return to 2007 levels overnight but because we seized the opportunity to do all the right things in 2008/09, we are positioned well to be an even higher added-value resource in 2010.