A 365-day Online Sourcing Guide for the China SMT Market

Reed Exhibitions’ NEPCON brand of electronics manufacturing events attracts an unprecedented number of visitors every year; a loyal following that makes it the only true contender for interacting with the SMT industry in China. With 25 percent of products now being sourced online in China, Reed has responded to the growing needs of its visitors to interact with suppliers outside of the show window, with the launch of e-NEPCON. This is a unique online platform where the exhibitors and visitors can extend their relationships by networking via e-booths.

e-NEPCON is Reed Exhibitions 365-day, 24/7 online sourcing guide for the SMT community. With 2,000 buyers online every day and no geographical or time zone restrictions, this level of networking with manufacturers creates buying opportunities now and generates significant interest in your business for when the show doors open once again. e-NEPCON has been designed to provide the single most cost-effective route to reaching your target audience in this dynamic market place. For visitors, e-NEPCON brings the most exciting equipment, materials and services available on the market today and creates an anticipation to see, touch and experience them in real-time during the NEPCON events, the next of which will be NEPCON China 2009. Just months away, NEPCON China will be held at the Shanghai Everbright Convention and Exhibition Center from the 21st – 24th April 2009.

e-NEPCON is the first e-portal to enter this market in both Chinese and English. It is designed to take the legwork out of searching individual supplier Web sites, hosting all the key suppliers under one Web umbrella, with just a simple click to the products and services they have to offer. It is a 24/7 reference guide to industry news and events, enabling you to search and source SMT, soldering, test and measurement and component manufacture and to take part in regular online discussions. Visitors can also register to receive the e-NEPCON newsletter for regular updates on the most updated products and NEPCON events.

For suppliers it provides unrivalled exposure to industry buyers 365 days a year with Reed exhibitions ensuring the success of this online tool by indexing the e-NEPCON Web site on 2,500,000 flyers every year. Suppliers can host their own e-booth to raise brand awareness with very limited investment but can gain direct sales leads via e-booth messaging.

Embracing the power of the Internet to serve its customers, Reed Exhibitions has also partnered with SMT Home, China’s largest online SMT community. The SMT Home Discussion Group creates a 365-day networking platform from which the industry can promote brands and products. With a growing membership of 160,000, SMT Home represents the longest running forum for lively and stimulating debates on topics covering printed circuit assembly process, shop floor control, equipment, testing, chip on board, quality, management, dedicated RoHS lead-free and wave soldering related topics.

Reed Exhibitions East China Vice President Josephine Lee explains, “The second a new product is ready, it can be launched via e-NEPCON’s e-booths. In this fast paced electronics manufacturing industry this is a powerful tool and one we are excited to bring to the SMT marketplace as it enables us to continue to serve our customers 365 days a year. If you are a supplier to the Chinese marketplace, then you need to have a presence on e-NEPCON. It will work hard for you and offer a very real return on your investment. If you are a manufacturer then you need to keep up to date with the industry at large, and e-NEPCON and SMT Home will become vital tools in helping you with this process.”

An e-Nepcon program will see members of SMT Home gather during the 2009 event in Shanghai to network and to celebrate the collaboration between NEPCON and SMTHome. Plus, a Guru Corner program will be launched on the Web site with a monthly topic being featured on the e-NEPCON website to encourage ongoing discussion.