Views
For a Banner ad this number represent the number of readers who viewed the ad in the daily newsletter broadcast or by visiting our website.

For Text Ads this number represents the number of readers who viewed the ad, but only on the website. To count the number of views for a Text Ad within an email an invisible image counter must be added. We do no use this method since many email systems block these image counters and would disort the actual results.

Clicks
This number shows the number of times a reader clicked an ad. Each clicks indicates a readers who was re-directed to your website to learn more about your products or service. Text Ad Campaigns will typically generate many more clicks than a Banner Ad Campaign.

CTR & Click-Through-Rate
CTR is the percentage of clicks received based on the total number of "Views" the ad campaign received during the month. This number can be deceiving for Text Ads since views are not counted within an email.

Actions
This field is not used. It is designed to count sales resulting from a click through.

ACR
This field is not used.