| Category |
Head/Subhead |
| Ask a question |
What do quality managers know...
that production managers don't ? |
| Something new |
New flux chemistry reduces defects...
and magically cleans itself |
| Introduction or announcing |
Announcing the fastest chip shooter
A must see breakthrough |
| Give a command |
Try breaking this wrist strap
It's virtually indestructible |
| Use numbers and statistics |
Who ever heard of 12,000 solder joints...
from a single soldering iron tip? |
| Promise useful information |
How to avoid the biggest mistake you can make...
in selecting a lead-free solder alloy |
Highlight your
offer |
You can now order your stencils online.
Just like you order airline tickets |
| Tell a story |
They laughed when I suggested online procurement...
but no one is laughing now |
Make a
recommendation |
The 5 keys to successful soldering.
You must know NOW |
| State a benefit |
Managing multiple SMT lines - Once difficult...
Now easy |
Make a
comparison |
How to solve solder fume problems...
at half the noise level and energy use |
Use words that
help visualize |
Why some no-clean fluxes...
stink like rotten eggs |
| Use a testimonial |
Over 750 cleaning systems sold
We’ve never had a system returned |
Offer a free
report or booklet |
FREE Special Report
Reveals little-known test to find BGA joint defects |
State proposition
directly |
X-ray Systems Rebuilt
Free Loaners Available |
| Arouse curiosity |
The one multimeter you must own
Hint: It’s not what you think! |
Promise to reveal
a secret |
Unlock the secret formula...
To unheard of cleaning effectiveness |
| Be specific |
Even loaded with 1000 lbs of stuff...
you can still pull these carts with a single finger |
| Target |
We’re looking for Quality Managers...
who hate to waste energy |
Use a time
element |
Thermal profile graphs...
generated on the fly |
| Cost savings |
Now you can get a $979.00 Stanley tool set
For the incredibly low price of Just $99.00! |
| Give good news |
You’re never too inexperienced...
to get yourself IPC certifiied |
| Offer an alternative |
We had no time for IPC certification
So we gave our operators a challenge test |
| Issue a challenge |
Can your ESD floor mats...
stand the steamroller test? |
| Stress a guarantee |
Place 6000 chips per minute.
Or your money back |
| State the price |
BGA rework service.
Only $99.00 each |
Seeming
contradiction |
Profit from dumping chemicals down the drain.
It's 100% Legal! |
| Exclusive offer |
Earn $500 in credits...
with your first order |
| Address a concern |
Why gold edge contacts are so delicate...
and what you can do about It |
| Crazy as it sounds |
Crazy as it sounds...
renting a test system costs less than buying or leasing |
| Make a big promise |
Increase you SMT line output...
by 18 to 20% |
| Show ROI |
Hiring the wrong person...
can costs you three times their annual salary |
Reasons-why
headline |
7 reasons why top EMS companies...
prefer PriKore templates |
| Answer important question |
3 questions to ask before buying a screen printer...
and one good answer to each |
| Stress the value |
Simply upgrade to PriKore templates...
and receive $280 in template frames free |
| Help achieve a goal |
Now you can eliminate solder dross...
without chemical additives! |
