Advertiser Comments
Thank you for your thorough responses. Unbelievable detail which I greatly appreciate. Few partners today
provide the hard data provided by your team. I appreciate all the great assistance, prime placements and total
knowledge you folks have provided.
Barry Cohen, Director of Marketing Communications
Enthone, Cookson Electronics
As a first time advertiser we were amazed at the response! The text ads keep the site fresh and
the format is extremely effective at evenly distributing responses over the
entire month. Bottom line: an awesome value!
Marc Peo, President
Heller Industries
EKRA is one of the original advertisers with Circuitnet and has seen outstanding results as advertising has moved more towards electronic media. Circuitnet was at the forefront of this trend and provides us with hard data regarding the success of our advertising campaigns. This is something that print advertising could never provide.
Steve Hall, President
EKRA
Advertising in Circuitnet has been a successful campaign for me over the past few months. Let's keep the campaign going.
Keyur Patel
Pillarhouse International
Advertising with Circuitnet has allowed us to gain more exposure on the web for a reasonable price. We have seen our website traffic increase and are able to provide Circuitnet's readers with continuously new information on our products by changing our ads on a regular basis. The Text Ad program is particularly cost-effective, allowing us to achieve maximum results and stay within budget.
Stephanie Smith
Ultrasonic Systems, Inc.
We provide unique repair and rework services. Reaching our target audience can be tricky. Circuitnet advertising is a perfect match for us. Circuitnet's tech-savvy audience is tuned into the electronics industry. We use text ads to deliver the targeted, controlled and economical results we demand. Circuitnet advertising is a "slam-dunk" in a marketing game that is more often than not, like shooting from half-court.
Andy Price, Sales and Marketing Manager
Circuit Technology Center
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2007 Circuitnet Reader Survey |
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Circuitnet sent an e-mail survey to a random sample of 3,900 Circuitnet email newsletter subscribers on September 10, 2007. To ensure a representative cross-section of e-newsletter readers, a wide demographic was selected. Readers included individuals at OEM, EMS and ODM firms who hold positions in engineering, management, production and others. Those surveyed also represented e-newsletter subscribers with varying reading habits and preferences.
The survey was conducted on line, whereby respondents linked to a questionnaire and answered responses electronically. The survey was open for a 10-day period from September 10 to September 20, 2007, during which 463 responses were received, yielding an 11.9% response rate.
Survey Results
How often do you open and read the Circuitnet e-mail newsletter?
- 3-5 times per week 82%
- 1-2 times per week 13%
- Less than once per week 5%
On average, how long do you spend reading each Circuitnet e-newsletter?
- 5 to 10 minutes or more 71%
- Less than 5 minutes 29%
Which of the following publications and e-mail newsletters do you find most useful? (select up to 3)
- Circuitnet Email Newsletter 69%
- Circuits Assembly (Print) 26%
- SMT (Print) 24%
- Circuits Assembly On line (website) 13%
- EMSnow 11%
- PCB007 10%
- SMT Email Newsletter 10%
- PCB Update Email Newsletter 10%
- Global SMT & Packaging (Print) 9%
- SMT On line (website) 8%
- Global SMT & Packaging Email Newsletter 7%
- Other 7%
What action have you taken regarding products or services advertised in the Circuitnet Email newsletter?
- Clicked the ad to read more and/or contacted the advertising company 89%
My job function is?
- Engineering/Production 53%
- Management 33%
- Other 14%
My company is?
- OEM 39%
- EMS 27%
- Other 25%
- ODM 9%
Do you prefer to receive your industry news electronically or in print?
- Electronically 87%
- Print 13%
Would you recommend the Circuitnet Email newsletter to a colleague?
Conclusions
Responses to the Circuitnet survey clearly indicate that Circuitnet email newsletter subscribers at various types of firms from OEMs to ODMs to EMS's -- prefer to receive their news electronically as opposed to in print. And, among electronically delivered news and information sources, Circuitnet is the top choice, with nearly 70% ranking the Email newsletter as the most useful.
The Circuitnet community is engaged and loyal with over 70% spending several minutes each day reading the Email newsletter and nearly 90% taking action on the advertising they see on the news source.
Verbatim Comments
The survey included a space for participants to include comments. The following are some of the comments received from readers at major OEM and EMS firms.
"Circuitnet is the best daily read."
"Circuitnet is a great industry resource."
"Find it very useful since it brings useful or interesting article links from publications I normally don't have access to. Saves me the time required to scan magazines to find the meat."
"Great way to start my day. Keeps me posted without having to surf."
"I really enjoy [Circuitnet]. It has helped me locate some emerging technologies."
"I think it is a great service. I like having many sources of electronic news assembled and delivered every day."
"Really great articles. Good information."
"THANK YOU so much for your daily mail."
"The Circuitnet newsletter is one that I actually look forward to reading everyday."
"This is the only thing that I read regularly and I find the mix of information to be quite interesting."
Regional Demographics
We add hundreds of new subscribers each month to the Circuitnet email database. Current Email Subscriber list 27, 871. Current demographic breakdown follows:
- 54% North/South America
- 26% Asia/Pacific
- 20% Europe
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Reader Comments
I look forward to getting your email each day. It's my
daily quick recap of our market. Too many times, I get to busy to check all the
online services. You put the news in front of me each morning.
Charlie Wade
Electronic Manufacturing Services Consulting
Thank you for being with us during the whole last year with Industry and Technolgy News. Circuitnet is great info magazine.
Liliana Filip
Flextronics - Romania
Thanks for your efforts. I find interesting articles in Circuitnet every day.
Dick Hoopes
Sanmina-SCI
Like most people I wade through a high volume of e-mail
daily, however Circuitnet is a "newsletter" I frequently read because of the
timeliness and high degree of applicability of the content to our business.
Bruce Hueners
Palomar Technologies
Thank-you Circuitnet for (1) raising your own standard, (2) valuing our opinion and (3) not outsourcing the management of your web-based
business. Qualities I hope you'll never change.
Bob Lazzara
Circuit Connect
You've hooked me as a daily reader---or at least a daily scanner. Every day when I start my computer I check out the headlines and click on anything that
looks interesting. You're making this too easy!
Dick Schedler
AR Marketing
Circuitnet is just about the only e-mail based magazine that I actually save
and read. Your feature articles are very interesting. I got the feeling that my
separated-at-birth twin must be working for you, because the flavor of the
articles is just perfect. Not too obscure that only a PhD can read it, not too
light that I go into screen-save mode half way through it. I like the fact that
you offer a link to the original article, rather than re-canning it.
Tony Quiroz
Silicon Power Corp.
Bonjour! Just a quick word to let you know you do great work with your Circuitnet
newsletter. I enjoy a lot reading it!!! There are articles about various topics
such as quality, manufacturing, management, etc. making it so interesting.
Thanks for sharing these informations and I wish you long life with this
project.
Mario Dion, A.Sc.T.
Mediatrix Telecom Inc.
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